9 Ways To Keep Your Blog On Track
Be consistent. Whether you choose to post twice a month or twice a week, make sure you stick to your plan. Be realistic—if you set the bar too high, you’ll find yourself either giving up entirely or falling prey to the dreaded blogging burnout bug.
Create a schedule. Set aside time in your schedule just for blogging. Treat that time as if it was an important appointment that, as a professional, you’d never miss.
Create a list of topics. With a little brainstorming, you should be able to come up with an extensive list of topics to keep in your writing queue. Then, when you’re floundering for inspiration, you’ll always have an idea readily available. Or check out Writer’s Relief, 40 blog ideas for creative writers. Remember: Posts that correspond to the time of year, holidays, book signings, or other current events can be blogging gold mines.
Create an editorial calendar. Use a calendar to schedule your blog ideas for the next few weeks, months, or even the whole year. At a glance you’ll know what topic you’ll be writing about and when to publish it. You can even keep track of keywords and coordinate other social media updates accordingly.
Reblog. Ask your favorite bloggers if they will allow you to repost their original content on your blog. Often, they’re happy to permit reposts with due credit.
Jot down ideas as they come. Carry a notepad wherever you go. Inspiration can strike while you are out walking, at the dog park, or on the subway—so be ready!
Call in the cavalry. Ask a fellow writer or bloggers, to guest blog for you or to answer interview-style questions. Invite a guest book reviewer, local business person or writer to blog on your site. Your guest bloggers will appreciate the exposure, your readers will enjoy a different point of view, and you can focus on creating quality posts of your own.
Keep it short, sweet, and simple. Don’t overthink your posts. Remember: Blog posts CAN be casual, short, and light. In fact, the majority of blog readers tend to prefer posts that aren’t too long or complex.
Find a partner. Sometimes it’s easier to break a bad habit (or start a good one) with an accountability partner—someone who will help keep you on track with your blogging goals.
- Afraid of the commitment? Sure, you’re busy—and who knows what the coming months will bring? But if you don’t post regular content to your blog, a) new readers will not be driven to your site and b) the readers you do have will begin to fall away. Don’t overthink: Focus on one blog article at a time. Write what you know, be authentic, offer value added advice for your audience, whether business, writers, bloggers, or travelers.